Pan Pacific Hotels Group has announced the appointment of Celine Du as chief commercial and marketing officer.
Du is a commercial strategist with over three decades of experience across luxury hotel brands. Prior to joining PPHG, Du held senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts.
“Celine is an exceptional leader with a proven track record in shaping innovative, data-driven commercial strategies that have consistently delivered strong results. Her ability to unite global teams behind a shared vision of performance and innovation will be instrumental as PPHG expands its international footprint and strengthens its brand presence worldwide. Celine will be developing and mentoring our global teams within a culture of performance, collaboration and innovation, which is pivotal to the Group’s focus on talent management and development,” said Choe Peng Sum, CEO of PPHG.
In her new role, Du will oversee PPHG’s commercial strategy and performance across both corporate and property levels and its three core brands, Pan Pacific, PARKROYAL COLLECTION and PARKROYAL, following their recent rebranding. In addition, she will drive channel management, loyalty and global partnerships to enhance the Group’s commercial reach and customer engagement.
“I am honored to join Pan Pacific Hotels Group at such an exciting stage in its growth journey. The Group’s strong brand heritage and its commitment to innovation and genuine hospitality present immense opportunities to elevate our commercial and marketing strategies globally. I look forward to partnering with our talented teams across regions to drive performance, deepen guest loyalty, and strengthen our presence in key markets,” she said.
