10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles this Month
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles this Month
  • About us

Ruby Group expands in Italy with property in Milan

  • Eloise Hanson
  • 10 February 2026
  • 2 minute read
Total
0
Shares
0
0
0

Reading Time: < 1 minute

Italy: Ruby Group has signed its third property in Italy, located in the Isola district of Milan. 

The project is being developed in collaboration with Kervis SGR S.p.A., an Italian real estate investment and asset management company. It is located directly at Zara metro station.

Set to open in 2028, the hotel will feature 128 rooms with ground floor F&B and an inner courtyard terrace. The project combines several existing buildings into one cohesive hotel concept.

Catherine Hilt, head of development for southern Europe at Ruby Group, said: “Milan is a core European market with strong year-round demand driven by both business and leisure travel, supported by its international profile and distinctive design culture. The city’s emphasis on efficiency, individuality, and quality design aligns closely with the Ruby Hotels brand.”

Giancarlo Patri, partner and head of investment management at Kervis SGR, added: “This transaction, which brings the Ruby Hotels brand to Milan for the first time, strengthens Kervis’ positioning in a structurally growing market segment, enhancing an urban asset through an adaptive reuse project that combines architectural quality, sustainability, and tangible benefits for the city.”

The Milan hotel joins additional Ruby properties in Florence in Rome. 

Highlights:
  • Ruby Group expands in Italy with a hotel in Milan, signing its third Italian property following Florence and Rome.
  • The 128-room Ruby hotel will be located in Milan’s Isola district, directly at Zara metro station.
  • It is scheduled to open in 2028, featuring ground-floor food and beverage space and an inner courtyard terrace.
  • The project is being developed in partnership with Kervis SGR S.p.A. and will deliver an adaptive reuse scheme combining multiple existing buildings into one hotel.

The post Ruby Group expands in Italy with property in Milan appeared first on Boutique Hotel News.

The 10 segments of the hospitality industry
Trending
The 10 segments of the hospitality industry

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Categorizing...

How I Travel – Bashar Wali

  • Josiah Mackenzie
  • 15 February 2026
View Post
  • Categorizing...

Are OTAs actually at risk from AI? Over the past couple of weeks, OTAs, including Airbnb, have taken a noticeable hit to valuations as investors wrestle with a big question: If AI changes how… | Jamie Lane | 14 comments

  • Source Author
  • 14 February 2026
View Post
  • Categorizing...

Airbnb claims AI search drives higher conversion than Google

  • Source Author
  • 14 February 2026
View Post
  • Categorizing...

Hilton and Marriott International just added AI to their risk factors in regulatory filings this week. The two largest hotel companies in the world are formally warning investors that AI could erode… | eric lutz 🫒 | 28 comments

  • Source Author
  • 14 February 2026
View Post
  • Categorizing...

Curiosity Is the First Act of Hospitality – Bashar Wali

  • Josiah Mackenzie
  • 14 February 2026
View Post
  • Categorizing...

Marriott Says Google AI Mode Will Process Hotel Bookings, Not Just Send Links

  • Source Author
  • 13 February 2026
View Post
  • Categorizing...

Airbnb had a strong Q4. But the real story is how we got here. | Brian Chesky | 19 comments

  • 13 February 2026
View Post
  • Categorizing...

Why Hospitality Leaders Must Be “Merchants of Cool” – Bashar Wali

  • Josiah Mackenzie
  • 13 February 2026
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Most Read
  • Shout out to everyone who remembers Buy On Google days – checkout inside Google AI is now live. It mirrors the ChatGPT instant checkout experience – products in the conversation now have Buy buttons… | Juozas Kaziukėnas
    • 11 February 2026
  • “Will AI kill SaaS?” The recent SaaS stock selloff seems to suggest that AI will replace SaaS/vertical SaaS altogether. I think that’s far from reality.. AI is a utility, infrastructure service. This… | Bhanu Chopra | 25 comments
    • 10 February 2026
  • OpenAI Prices ChatGPT Ads at $60 CPM, 3x Meta Rates | The Tech Buzz
    • 13 February 2026
  • Hyatt is optimizing booking flows. Airbnb just hired Meta’s AI chief to rebuild travel. Brian Chesky just brought on Ahmad Al-Dahle – Meta’s former head of GenAI – as Airbnb’s new CTO. This isn’t a… | Philip W.
    • 11 February 2026
  • WebMCP is available for early preview | Blog | Chrome for Developers | Robert Cole
    • 11 February 2026
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.