SAN DIEGO, California, and CAMBRIDGE, Massachusetts—Cloudbeds and HTS (Hopper Technology Solutions) announced a partnership that makes HTS’ Cancel for Any Reason (CFAR) feature available to independent hoteliers for the first time. This collaboration gives Cloudbeds’ global network of customers access to new revenue streams and delivers unprecedented flexibility to travelers. The partnership enables independent hoteliers on the Cloudbeds platform to offer guests the option to cancel reservations for any reason.
The integration unlocks several transformative benefits, including: -list
- Enhanced flexibility for travelers: With CFAR on hotel bookings, hotels can offer customers new flexibility options when booking.
- Higher Conversion Rates: By offering CFAR powered by HTS, hoteliers can significantly increase direct booking conversion, maximizing the return on marketing spend and reinforcing the value of direct distribution.
- Revenue Opportunities: Hoteliers secure guaranteed revenue from CFAR bookings, and they can also earn additional revenue by reselling cancelled room nights.
- Commission on Fees: Hoteliers earn commissions on CFAR fees, turning flexibility into a direct revenue opportunity.
- Competitive Edge: This capability helps hoteliers capture bookings that might otherwise go elsewhere by giving travelers the flexibility and reassurance they’re looking for, directly through the hotel’s website.
“This collaboration with HTS is a true industry first, and a game-changer for independent hoteliers,” said Adam Harris, chief executive officer and co-founder of Cloudbeds. “By integrating HTS’ CFAR directly into the Cloudbeds platform, we’re empowering our partners to compete head-to-head with OTAs, while delivering the flexibility and peace of mind today’s travelers demand. Most importantly, it allows our customers to increase their direct booking conversions and make their marketing spend more efficient. It’s a win-win for hotels and guests alike.”
“We’re thrilled to partner with Cloudbeds to bring our travel fintech solutions to independent hotels at scale,” said Dakota Smith, president and co-founder of Hopper and HTS. “This partnership not only levels the playing field for hoteliers but also creates a better, more flexible booking experience for travelers. By driving higher conversion on direct channels, we’re helping hotels strengthen their direct relationships with guests. Together, we’re setting a new standard for the industry.”
