Mauricio Prieto

To understand is to know what to do. – Ludwig Wittgenstein. Special thanks to Propellic for sponsoring this edition of the newsletter: While you’re still optimizing for keywords, Google’s AI…

This week’s newsletter is about useful opposites, anti-trends, and building things that go against the grain. From broken products that still work to bubbles that actually help, from ditching everyday…

I asked readers of Travel Tech Essentialist to share which people (not brands) they consistently find valuable for travel tech-related insights on LinkedIn or X. I got 133 names across…

Whether it’s emotional storytelling in travel content, personal voices on LinkedIn, or real-world connections in Airbnb Experiences, the human layer continues to be where the real impact happens. Special thanks…

Guest post by Nesrine Changuel This is a guest contribution by Nesrine Changuel, product coach, speaker, and author of Product Delight. She’s spent over a decade in product leadership roles…

In a world where AI can generate almost anything, trust is what still sets things apart. Some of the threads in this edition look at where trust shows up, and…

Delight is easy to recognize, but harder to create. It’s emotional, personal, and often unexpected. The best products, brands, and experiences deliver it with remarkable consistency. This edition explores delight…

Compounding shows up in ways you don’t always measure. A growth loop kicks in. A simple tool quietly brings people in and routes them to the real product. A few…

“The signal is the truth. The noise is what distracts us from the truth.” — Nate Silver (statistician and founder of FiveThirtyEight) Special thanks to Equeco for sponsoring this edition…

Travel is full of barriers. Markets concentrate when investors reward scale. Language still keeps many travelers from going local. And even inside our products, A/B tests and AI outputs can…